Free Essays on On Becoming A Person ( Carl Rogers)

from pages eleven and twelve, â€Å" I... Free Essays On Becoming A Person ( Carl Rogers) Free Essays On Becoming A Person ( Carl Rogers) On Becoming A Person ( Carl Rogers) Being an animal of propensity I want to do a prologue to my paper. Carl Rogers was conceived January 8, 1902 in Oak Park, Illinois. It was his thoughts and clinical outcomes distributed in â€Å"On Becoming a Person† and different books that made him a such notable figure in American brain science. Rogers set up customer focused psychotherapy and opened up the improvement of logical techniques for considering psychotherapeutic results and procedures. Rogers was the principal specialist to record and translate treatment meetings verbatim, a now standard .practice. He was the first, to propose a thorough hypothesis about psychotherapy its self. Neither the Bible nor the prophets neither Freud nor examine neither the disclosures of God nor man can outweigh my own immediate experience. This statement alone would interest me to peruse this book. Rogerian brain research has rounded our American out look on life when all is said in done for as long as fifty years. While perusing this I particularly remembered this reality. A portion of his hypotheses has not delivered the normal Rogerian organic product. Others in the event that they have delivered product of any sort, from the state of our general public, I’d state it reverse discharges in a major manner. One model being, there are currently a larger number of individuals in our jail framework than in some other nation on the planet. In part one Rogers essentially advises who he sees himself to be. How he got to his originations, and what his own achievements are. There were three episodes he feels affected his plans of his mental perspectives. To start with, living with his disappointments and triumphs in a hands on condition in his consistently work understanding. Next he discovered meeting procedures aren’t consistently dependable in each occurrence or condition. To wrap things up, he realized when to stop, that it is conceivable to lose a fight and still win the war. Or then again in Rodgers words from pages eleven and twelve, â€Å" I...

For Safe Assign

Destitution is wild in the Middle East, and the locale's past, ebb and flow and future water emergency assumes a more noteworthy job than what is partaken in the significant news. While the significant focal point of contention is regularly credited to the obliteration of savage social war, nations that have been significant casualties will require rising pioneers and peacekeepers to concentrate on the more huge issues as in any case a solid establishment while they reconstruct. The World Bank predicts that with quick development, territorial ; social unsteadiness on environmental change, these difficulties are more squeezing than any other time in recent memory. Water availability has constantly presented extraordinary difficulties for the Middle East. In the ongoing decades, the progressions in both the economy and framework of the Middle East have made its water difficulties a developing issue, to where the absence of water preservation could contrarily influence the foundation and steadiness of these nations later on. Fast populace and monetary development in urban zones, expanding and inefficient water utilization, topographical difficulties and insufficient administration to give some examples. As indicated by contemplates, environmental change is causing increasingly extreme and successive climate occasions. Political and social disturbance have likewise exacerbated existing limitations of water shortage. At present, destitution doesn't seem to oppress locales, regardless of whether steady or flimsy. The water emergency in the Middle East assumes a noteworthy job with regards to the populace's craving, nourishment instability, and absence of nourishment creation. The Arab World is the place 6% of the total populace is found. Just 2% of the world's water flexibly is situated there. Country joblessness happens when the measure of appropriate farmland diminished and desertification increments. As a greater amount of the populace experiences minimal agrarian development, the Middle East observes a lessening underway, and ranchers wind up without employments or nourishment. The absence of security in water supplies and water system can't continue beneficial farmland and horticulture. With a progressively steady structure and plan for agribusiness, atmosphere brilliant rural practices and better water system strategies will go far in preserving water. The open must be a piece of the protection exertion through mindfulness. An attention on limiting water squander, just as effective vitality utilization at desalination plants will diminish the natural expense of creating water. In such a dry district, there is no denying water takes on basic significance. Notwithstanding, some regular sources do exist, however they pull in the consideration of those topographically near them. The issue is who gets the chance to guarantee these sources. These less blessed populaces endure because of this consistent clash. The Golan Heights, for instance, has for quite some time been a position of contention for basic players in the Middle East. Nations like Syria, Lebanon and Israel are occupied with strife over this territory since it holds a key preferred position. 33% of Israel's freshwater gracefully begins in the Golan Heights, and advances ripe land, which extends from the Sea of Galilee to the Jordan River. Be that as it may, while this wellspring of water helpers Israel, surrendering control of the Golan Heights to Syria would give Syria access to the Sea of Galilee's eastern shore and one of Israel's two biggest wellsprings of water. Also, Jordan and Lebanon would remain to profit by its assets. Be that as it may, an absence of represented structure set up to distribute and esteem water such that is manageable will influence the nations' capacity to help a human progress that could prosper and their capacity to dispose of the destitution caused from an absence of water structure. It is cited that 60 percent of the surface water assets in the Arab area are transboundary, and all nations share at any rate one spring. This further features how significant the entirety of the nations' participation and strong administration of shared water assets. As destitution proceeds, so will dispute. Urban water frameworks that are set up will keep on being focuses of equipped clashes. Nations recuperating from war and pulverized foundation, for instance, see spilling water pipes; implying that a few urban communities lose up to 40% of their water before it arrives at the clients. Eventually, substances, for example, ISIL, Al Qaeda, and the Kurdish powers are sustained by this contention, as they influence their bit of leeway and authority over areas with solid water sources. With valuable and restricted common assets in the hands of these elements, there is little any expectation of the riches to be shared or organized. As the monetary, social and political tensions build in the Arab world, the worldwide center should move its concentration to security and correspondence to maintain a strategic distance from commitment in strife. The above issues and nature of water shortage and its suggestions for development, success and end to destitution can't be sidelined in endeavors at universal exchange and commitment.

Communism in China - Free Essay Example

China is one of today’s communist societies. The society is classless and there is no private property. The Chinese Communist Party has placed many limitations on the rights of their citizens. The Communist Party of China began in 1921 under the rule of Mao Zedong. In 1947, Mao Zedong lead a revolution which allowed communism to gain power in China. At first, they followed the ideas of the Soviet Union as they developed their industry at the cost of peasants. Eventually, China developed their own form of communism called Maoism. There were limited rights which eventually lead to an improved constitution. The constitution included more rights for citizens, such as freedom of press and speech. However, the Chinese government failed to follow these laws and continued to place strict limitations on individuals (Chu et al). In China, women have limited rights. Various forms of sexual harassment are â€Å"normal† and are rarely questioned. In 2013 in public transport, a woman faced an elderly man exposing himself to her and when she contacted authorities, they condoned his indecent behavior because he was senile (Hilton). In 2015, on the eve of International Women’s Day, a group of five feminists were detained by government officials as they protested against sexual harassment. Their protest was viewed as â€Å"picking quarrels and provoking trouble† but were later released on bail and are still considered suspects (Zeng). From 1979 to 2015, couples in China were limited to only having one child. This rule was introduced to slow the growth of the population. The government began enforcing birth control and even forced some women to have abortions (Fincher). As a result of the policy, there were increased gender biases. There is a cultural preference toward males therefore, many Chinese couples decided to abort female fetuses (Connett). This ban has been lifted due to a falling birth rate. The government is not encouraging the birth of more children and some provinces are making it more difficult to get an abortion or get divorced (Myers and Mitchell Ryan). China also places many limitations on religious freedom. The state only recognizes five religions which include Buddhism, Catholicism, Daoism, Islam, and Protestantism. Other religions are banned (Albert). Any other religious group is considered an â€Å"evil cult† and can even receive criminal punishments (World Report 2015: China). The Zhejiang province is considered the center of religion in China and in 2013, many churches were demolished. Crosses and buildings were torn down in a government attempt to remove â€Å"illegal structures.† Members of the Sanjiang church refused to allow their crosses to be removed. A group of church leaders were then arrested and detained for 20 hours (Pedroletti). The disabled were discriminated against and faced many restrictions under China’s government. A person with a disability was called canfei, which translates to â€Å"the handicapped and useless.† Even though the handicapped now have laws protecting them, the majority of them live in poverty. In addition to living in poverty, students with disabilities are usually denied an education. Most universities in China require a physical exam and are allowed to reject students simply because they have a disability. Some colleges even expect higher score on entrance exams from a disabled individual than what is normally required for admission (Wang). The internet is heavily monitored and censored by the Chinese government. Foreign websites such as Google and Facebook are banned. Other websites are edited by government approved officials. In order to gain access to websites from overseas, individuals are required to use VPNs. As a result, officials have targeted VPNs to gain control of online media (Ming and Choudhury). China’s president, Xi Jinping wants the online world to reflect the real world. They must have the same principles and practices. Xi also wants foreign content banned because the western influences are against their principles (Economy). China’s Communist Party has placed many limitations on individuals. The limitations affect different aspects of a person’s life, such as religion and family planning. Failing to follow these restrictions can lead to serious consequences.

Hamiltonian vs Jeffersonian Democracies - 5550 Words

Federalist and the Democratic Republican parties, respectively. The Federalists, led by Alexander Hamilton, advocated the importance of a strong central government in leading the country forward, while the Democratic Republicans, led by Thomas Jefferson, promoted increasing the common man’s role in government. Although both political parties had good intentions for the future of the United States, the Federalist Party was much more effective at uniting the American people, avoiding domestic faction, and keeping the best interests in mind for the future of the United States. Hamilton said the few, and Jefferson said the many. This is fact that the policies and strategies of Thomas Jefferson served and facilitated a vital equilibrium to†¦show more content†¦Hamilton petitioned President Adams to send John Jay to Paris to negotiate another treaty with France. Adams agreed, but when the ambassadors arrived in France, the French government demanded a bribe of a quarter of a million dollars before it would even talk with the Americans. The demand for the bribe became known as the XYZ Affair, named after the three unnamed French diplomats who had demanded payment. Americans were shocked and many demanded war. Hamilton did not want war at this time, but agreed that the U.S. should begin preparing its military. The Federalist Party sought to destroy the threat of failure by strengthening the United States’ central government. As Alexander Hamilton said, â€Å"A firm Union will be of the utmost moment to the peace and liberty of the states, as a barrier against domestic faction and insurrection.† In Hamilton’s mind, strengthening the central government would ensure freedom for every American citizen by uniting the people to think and speak with a single voice. Hamilton had witnessed firsthand the political and economic confusion caused by states’ conflicting interests and corrupt taxation policies under the Articles of Confederation. He realized that the only way for the Union to survive and prosper was for the Federal government to take control of the country’s political and economic decision-making. With a strong Federal power in place, troublesome interstate conflicts could be solved swiftly and decisively, before theyShow MoreRelatedBook Review: Foundin g Brothers by Joseph Ellis Essay1437 Words   |  6 Pagesdiscusses the unique problems that the revolutionary generation experienced as a result of governing under the new concept of a democracy. These problems included- the interpretation of constitutional powers, the regulation of governmental power through checks and balances, the first presidential elections, the surprising emergence of political parties, states rights vs. federal authority, and the issue of slavery in a otherwise free society. Ellis dives even deeper into the subject by exposing theRead MoreThe War Of 1812 Was Terrible For Americans2959 Words   |  12 Pagesforeclose mortgages on farms, which was considered legal and bank of US was considered financially evil b) Poorer classes were also affected, imprisoned debtors, and there was increase in numbers of prisoners i) This was the beginning of Jeffersonian democracy 11) Growing Pains of the West a) By the year 1819, 9 new states had joined the original 13 states; they were welcomed and were slave state then into a free state i) It was a addition to the old western movement and the less expensive landRead MoreFeds vs Anti-Feds3174 Words   |  13 PagesHamilton Vs. Jefferson December 29, 2006 by Ando hamjeff.jpg I had intended to post Part II of the WWI question last night, but got caught up doing movie reviews on Life of Ando. So to slake your ravenous historical thirst in the meantime, here is my assignment from my history class this past week. If you’re really into American history and how the politics of the early Republic shook out, Jefferson vs. Hamilton is a great study. It’s also a little, I guess comforting, to know that as bad asRead MoreMixed Economy7299 Words   |  30 PagesQuotes in this section indicate content taken from the article in question. * Third Way * Radical center * Centrism * Distributism * Constitutional economics * Political economy * Rule according to higher law * Social Democracy A socialist movement that advocates a mixed economy of private and public ownership combined with a welfare state. * Corporatism Historically, corporatism or corporativism (Italian corporativismo) is a political system in which legislative

Fundamental Role of the Nurses in the Health-Samples for Students

Question: Discuss about the Fundamental role of the nurses in the health care. Answer: Introduction: The fundamental role of the nurses in the health care is to deliver the quality health care. The role of professional health care is to be responsible for the care provision and to guide the patients and their families about the health care and promotes health and wellness around the globe. Excellence care that is to be provided to the patient can be in the form of patient fulfilment, protection, and reassurance (Knutsson, Lundvall and Lindberg, 2017). The quality care fundamentals consist; convenience, helpfulness, suitability, justice, and competence. The good communication skills and team work skills play a very significant role in the nursing practice of providing the quality care to the individuals. The services that are provided by the nurses are to be competent valuable and intended for accomplishing the possible goal. Nursing care in future: The image reflects the nursing as an art to take care of the patients and contributes toward the wellbeing of the patient while building a strong relationship among the both. The image also represents the caring as the science that encompasses the caring, human science point of reference to individual caring procedures, experiences, and phenomena. Caring Science comprises humanities and arts along with the science. Nursing science point of view is stranded in a relational ontology of being-in-relation, and a humanity view of harmony and connectedness (Knutsson, Lundvall and Lindberg, 2017). The nursing care results in an empathetic approach, sensitivity, experiences, and attentiveness among the patients. An active communication through the caring is to provide the information which reduces the anxiety and results in breaching down to the barriers. The growth in the quality of the care majorly depends on the nurse's input. Decision making and problem solving are considered as signific ant abilities in the role of nursing. Philosophy of professional caring Caring as a nurse influences to work for the community wellbeing, through leadership and communication skills resolving the community health issues and to provide the legal and ethical nursing services to the individuals (Hayden, 2011). The person-centred approach in the nursing majorly focuses on the personal desires and goals so as to become the centre of the nursing and care processes. At the beginning of the profession, my philosophy of the professional caring is based on the person centred and to serve the underserved community. This is important because a lot of focus and attention is required on the priority basis for such community of the disadvantageous patients (Hayden, 2011). Being a nursing professional, a proactive initiative is taken to improve the health of the underserved populations. Majority of the undeserved population resides in the rural areas, there lack in accessing health care because of the low income and poverty. Serving the community that is underprivileged act as a sacred mission for the nursing professionals (Hayden, 2011). I believe that such a professional caring provides an opportunity to address all the barriers that prevent accessing the health care services by the discussed individuals. This act as real challenges for the caring professionals so as to use extreme knowledge, and discover new ideas to facilitate further investigations. Being a nursing professional identified strongly follows the Watson theory caritas processes of; Sustaining humanistic; trusting-caring interaction; expression of negative and positive feelings; creatively resolving the issues; sustain such values of humanity that includes compassion, love and kindness; creating an environment that heals at all the levels; engaging through teaching in the context of carrying relationships and expanding framework of health and wellness (Hayden, 2011). The standards of practices mean that being a nurse, I shall promote an environment where the human rights, customs, values and spiritual believes of the community, individuals and the families are respected. Being a nurse it my responsibility to ensure that an accurate, timely and sufficient information is received by an individual in an appropriate way (Hayden, 2011). Strives to maintain and foster a culture practice to promote the ethical behaviour and open dialogue (Pang-White, 2011). Being a nurse shall maintain the standards of the personal conduct which in an agreat way reflects on the profession and enhances the public confidence. Providing care through the nursing profession is to ensure using the advanced technology and science that is compatible with the dignity, safety and the rights of the individuals (Pang-White, 2011). Being a health professional will take quality decisions based on the clinical experiences along with the relevant research that is available related to the topic for providing the best health care services to the patients (Pang-White, 2011). Being a nursing professional the results of the evidence based practice in questioning and to assess research related to the clinical guidelines or the other informational resources based on the findings one can apply the results to the caring practices. As the professional will determines and implement the acceptable standards of the clinical nursing practices, research, management, and education (Pang-White, 2011). Being a health care professional it is required to work within the collective framework of concerned relationships; medicine; embracing curative arts, loving processes, and practices; the sacred dimensions of concern to a great extent (Martin, 2015). Consequently, nursing is on the fractious of possibilities, amongst global views, paradigms, centuries and ages; required and invited to construct winning heritage and hottest evolution in technology and science; however, to surpass itself for the postmodern prospect is until now to be known (Martin, 2015). Though, the future of the nursings holds promises of healing and caring ambiguity and model still to unfold as a chance for contributing empathetic caritas repair anticipate at the system, societal, individual global and national levels for personality, work, and the broader global community. The ethical and legal feature of nursing is to put polices and guidance together, hence to maintain and provides the utmost excellence care (Morrow, 2014). Nursing care efforts efficiently the therapeutic relationship among the patients for promoting the healthy living lifestyle. Nursing care is to be responsible and accountable for the actions related to the care. Health care professionals are endeavouring to employ in constant learning for improving the skills and knowledge in order to deliver the quality care to the individuals. Being in the profession of nursing will show understanding, commitment, and effective way of delivering heath care to the individuals (Morrow, 2014). Conclusion: Being a nurse I will make a vital contribution in teaching the individuals and thus reducing the risk of disease. According to me the relationship that is built between the patient and the nursing professionals results in protecting the patients autonomy, comfort, and dignity (Morrow, 2014). The caring concept as per my personal views is an interpersonal process that is differentiated by the skills, professional knowledge, maturity, and nurses interpersonal sensitivity, that result in the emotional support, protection and the meeting the social or bio-psycho desires of patients. The nursing may influence in a great way in future as the profession results to protect the dignity, comfort, and autonomy of the patients. References Hayden, S. (2011). Book Review: Nursing: The Philosophy and Science of CaringNursing: The Philosophy and Science of Caring (Rev. ed.) by WatsonJ. (Boulder, CO: University of Colorado Press, 2008).Nursing Science Quarterly, 24(3), pp.290-292. Knutsson, S., Lundvall, M. and Lindberg, E. (2017). Participating in reflection seminars: Progressing towards a deeper understanding of caring science described by nursing students.Nordic Journal of Nursing Research, p.205715851772183. Martin, M. (2015). Caring in Nursing Professional Development.Journal for Nurses in Professional Development, 31(5), pp.271-277. Morrow, M. (2014). Caring Science, Mindful Practice.Nursing Science Quarterly, 27(3), pp.263-264. Pang-White, A. (2011). Caring in Confucian Philosophy.Philosophy Compass, 6(6), pp.374-384.

Parian marble sculpture at The Louvre an Example of the Topic Arts Essays by

Parian marble sculpture at The Louvre The Winged Victory of Samothrace is one of the most celebrated visual art sculptures in the world from the Hellenistic era. The sculpture depicts the goddess Nike as she descends from the sky with outstretched wings over her shoulders. It originally formed part of the Samothrace temple that was an homage to the gods. Victory was situated at the prow of the ship in her triumphant pose. Before this statue of Nike lost her arms, they were cupped around her mouth in an effort to announce the Greek victory at Lartos. Need essay sample on "Parian marble sculpture at The Louvre" topic? We will write a custom essay sample specifically for you Proceed This statue is notable of the Hellenistic era due to its naturalistic pose and the way her garment appears to be flowing so effortlessly. The wind blown garment gives the impression of motion and movement, as if being blown by the breeze of the sea. Given that she was placed at the prow of the ship, the sculpture was a stunning and emphatic symbol for reestablishing the grandeur of Greek civilization after the struggles and battles of the Peloponnesian War that involved all of the Greek city-states, including Athens. In the wake of the poverty following the war, Greek art had very little resources to finance many sculptures. In this way, the sculptures that were created tended to reflect the changing state of affairs in Greek society. The most notable trend during the Hellenistic era was the portrayal of individual gods and goddesses in natural poses that displayed a great range of emotions. It is unknown who actually created the Winged Victory of Samothrace, but whoever it was continued this trend and expanded upon it with the insertion of the flowing garments and the wings. Nike's body is in a state of returning from motion and her left leg is strong and shown bare out the side of the garment. Her chest is pressed out in a posture of confidence and femininity and you can almost see through the garments enough to make out the shape of her skin and the contours of her stomach. Her head is absent on her shoulders and has never been found, although other portions of her body that have fallen off have been recovered. This statue demonstrates the mastery of movement and form being perfected during this era, despite its current incompleteness. This piece of infamous art embodies the return to reality following a devastating period of violence and war. Greek artists sought to capture the human form in all of its naturalness, expressing the emotions and postures that came to define this era. Winged Victory of Samothrace continues and expands this style of the Hellenistic age with its emphasis of grace and beauty in the flowing attire of the goddess Nike returning from the sky with the message of Victory. Works Cited Antiquites grecques, etrusques et romaines. The Louvre Museum. Retrieved 7 April 2009, from cnt_" rel="nofollow" target="_blank">http://www.louvre.fr/llv/oeuvres/detail_notice.jsp?CONTENTcnt_

Green Energy Brand Strategy Chinese E

Green Energy Brand Strategy Chinese E Introduction In data analysis, the study analysed data obtained from 439 participants, who are Chinese E-car consumers. The study employed Microsoft Excel in the analysis of frequencies and the presentation of data in pie charts and bar graphs.Advertising We will write a custom essay sample on Green Energy Brand Strategy: Chinese E-Car Consumer Behaviour specifically for you for only $16.05 $11/page Learn More Background Information Do you own an E-car? Figure 1 is a bar graph showing the distribution of respondents according to the ownership of the E-car. The figure shows that 8.9% of the respondents own E-car and the remaining 91.1% do not own E-car. Figure 1 Are you interested in purchasing E-car? Figure 2 is a pie chart displaying the proportion of respondents interested in purchasing E-car as 27.7% and those not interested in purchasing E-car as 73.3%. Figure 2Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When you buy your next car, is E-car one of the options? Figure 3 below shows that the proportion of respondents who would choose E-car as their next option is 68.6% whereas the proportion of respondents who would not choose E-car as their next car is 31.4%. Figure 3 The First Hypothesis What time for the E-car charging can you accept? The respondents provided diverse opinions regarding the charging time of E-car. Out of 439 respondents, 26.2% of respondents indicated that they accept charging period of less than 2 hours and 30.3% of respondents showed that they accept charging period of between 2 and 4 hours. Moreover, 20.5% of respondents accept charging period of between 4 to 6 hours. The remaining portions of the respondents, 14.1%, 5.5%, and 2.7%, accept charging period of 6-8 hours, 8-10 hours, and more than 10 hours respectively. Figure 4Advertising We will write a custom essay sample on Green Energy Brand Strategy: Chinese E-Car Consumer Behaviour specifically for you for only $16.05 $11/page Learn More What is the shortest mileage for the E-car can you accept? Figure 5 below indicates the distribution of responses regarding the shortest mileage that E-car can cover. From the figure, it is apparent that most respondents (29.8%) accept E-car that can cover between 201km and 300 km. Respondents who accept short mileages of less than 100 km and between 101 and 200 km constitute 3.4% and 16.9% respectively. Respondents who require long mileages of 101-200 km, 301-400 km, 401-500 km, and more than 501 km constitute 20.5%, 13.7%, and 15.7% respectively. Figure 5 What price do you think is suitable for an average mid-range E-car like the BMW i3? Figure 6 shows that most respondents (35.5%) think that the suitable price range for a mid-range E-car is between  £110,000 and  £200,000 while 28.9% of the respondents think that the suitable price range for a mid-range E-ca r is between  £210,000 and  £300,000. Respondents who think that the suitable price range for a mid-range E-car is less than  £100,000 constitute 17.5%. Moreover, 12.5%, 3.4%, and 2.1% of respondents think that the suitable price ranges for a mid-range E-car are  £310,000- £400,000,  £410,000- £500,000, and more than  £500,000 correspondingly. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 6 Brand Personality Which product attribute do you associate with the E-car? To determine the level of awareness of BMWi3, the study asked the respondents about the attributes they associate with E-car. Figure 7 shows that most respondents (5.59%) selected practical as a tribute associated with E-car followed by 4.12% of respondents who selected stylish as an attribute associated with E-car. Elegant and environmental friendly attributes received an equal review as both had 2.65% of customers who associated these attributes with E-car. Complicated technology (2.35%), dynamic (2.06%), eco (0.88%), and modern (1.18%) are other product attributes that respondents associated with E-car. However, some respondents (less than 0.3%) associated E-car with negative attributes such as slow, old-fashioned, and not stylish. Figure 7 Figure 8 below indicates frequencies of positive attributed associated with E-car. Practical is a positive attribute that gained the most frequencies (143). E nvironmental friendly, dynamic, stylish, and modern attributes ranked second, third, fourth, and fifth with 121, 79, 62, and 61 frequencies respectively. Easy to handle and sportive are attributes that have the lowest frequencies of 37 and 21 respectively. Figure 8 Figure 9 shows frequencies of negative product attributes associated with E-car. Complicated technology is a negative attribute that has the most frequencies (88) followed by eco attribute (75) and elegant attribute (45). Slow, old-fashioned, and not stylish are three negative attributes with 1, 2, and 5 frequencies respectively. Figure 9 Product Associations If you consider the BMWi3 as a status symbol, which attribute do you associate the most with it? Figure 10 indicates how respondents rated BMWi3 as a status symbol among the Chinese E-car consumers. From the figure, it is apparent that over three-quarters of respondents (76.5%) consider BMWi3 a status symbol for people who have average lifestyles. Moreover, the fig ure shows that 20.5% and 3% of respondents consider BMWi3 as status symbol for very successful and not successful people respectively. Figure 10 What personalities can you associate with BMWi3? The question provided seven options of personalities, namely, creative, funny, extrovert, honest, eccentric, introvert, and dishonest, for the respondents to choose the ones that associate with BMWi3. From Figure 11, it is evident that creative personality has the most frequencies (270) followed by funny personality (125). Extrovert and honest personalities have frequencies of 100 and 56 respectively. The above personalities are positive personalities that the brand strategy aims to associate with BMWi3. However, respondents associated BMWi3 with negative personalities such as eccentric (56), introvert (36), and dishonest (23). Figure 11 The Second Hypothesis Which added value of E-car such as BMWi do you perceive? Table 1 Values of BMWi3 Perceived Importance Not important Important V ery important Indispensable Total High degree of safety 155 50 102 116 423 Less environment damage 23 66 83 34 206 No fuels costs 38 53 48 74 213 High degree of comfort 61 94 32 22 209 Good acceleration 50 32 35 43 160 High degree of quality 14 60 41 37 152 Know brand 41 21 23 20 105 Good price/quality ratio 31 48 52 59 190 Great product design 25 14 22 33 94 Total 438 438 438 438 1,752 Figure 12 The figure above (Figure 12) shows that most respondents (35%) perceive the high degree of safety as unimportant added value to BMWi3. The figure also shows that 14%, 11%, 9%, and 9% of respondents rated high degree of comfort, good acceleration, know brand, and no fuels respectively as unimportant added values of BMWi3. Figure 13 From Figure 14, 21% and 15% of respondents perceive high degree comfort and less environment damage as important added values of BMWi3. Good price/quality ratio and high degree of safety have equal ratings as 11% of respondents perceived t hem as important. Figure 14 Most respondents perceive a high degree of safety (23%) and less environment damage (19%) as very important added values of BMWi3 (Figure 15). Moreover, the figure also shows that 12% and 11% of respondents perceive good price/quality ratio and no fuel costs as very important added values. The figure below (Figure 15) indicates that most respondents (26%) perceive a high degree of safety as indispensable added value of BMWi3. Other added values that respondents perceive as indispensable are no fuel costs (17%), good price/quality ratio (13%), and good acceleration (10%). Figure 15 The Third Hypothesis Do you have trust in the expertise of BMW, a traditional engineer car manufacturer, in producing E-cars? From the pie chart (Figure 16), it is apparent that 86% of the respondents trust in the expertise of BMW in producing E-cars while the remaining 14% do not trust in the expertise of BMW in producing E-cars. Figure 16 Which feelings do you have when you think of the brand BMWi? From Figure 17, it is apparent that most respondents associate BMWi3 with positive feelings. Fun (14%), curiosity (18%), excitement (9%), liking (14%), trustworthiness (21%), and interest (10%) are all positive feelings that capture the brand strategy of BMW. In contrast, few respondents, namely, lack of interest (1%), unhonesty (3%), confused (2%), and uncertainty (1%), associated BMWi3 with negative feelings. Figure 17 Do you think the BMWi will be successfully sold in the future? Figure 18 The pie chart (Figure 18) indicates that 52% of respondents think that BMW would successfully be sold in future whereas 6% think that it would not be sold. Moreover, the figure shows that 42% of respondents are unsure whether BMW would be sold successfully or not. The Fourth Hypothesis Do you believe that the BMW is honestly interested in reducing CO2 emissions to be environmental friendly? The pie chart below (Figure 19) indicates that 57% of respondents believe tha t BMW is really honesty in manufacturing E-car to reduce CO2 emissions while 35% are unsure about the motive of BMWi3. Moreover, 8% of respondents hold that BMW has no intention of reducing CO2. Figure 19 Which impression do you associate with the BMWi3? Figure 20 indicates frequencies of impressions associated with the BMWi3. From the table, it is evident that 25.7% of respondents associate BMWi3 with eco-car while 19.4% of respondents associated it with trend. 14.1%, 1.03%, 9.1%, and 6.8% of respondents associated BMWi3 with business, family, sport, and luxury respectively. However, 14.6% of the respondents do not associate BMWi3 with anything. Figure 20 Discussion Background Information The background data effectively describe purchasing behaviours of customers because they indicate ownership of E-car, interest in purchasing, and options for their car of choice. According to Creusen (2010), demographic attributes are central to the understanding of consumer behaviours because t heir ability to purchase certain products. From the background information, the study infers that 8.9% of the respondents own E-car, 27.7% are interested in purchasing E-car in future, and 68.6% would consider purchasing E-car as their next car. Pavlou and Fygenson (2006) argue that change in consumer behaviour is a gradual process that is dependent on awareness. Such a trend of increasing percentages indicates that there is an impending shift in the purchasing behaviour from normal cars to E-cars. Increased awareness of environmental problems caused by the use of fossil fuels has changed consumer attitudes and behaviours of Chinese consumers (Ivan Penev 2012). In this view, the background information indicates that there is a progressive acceptance of E-car among the Chinese consumers. The First Hypothesis The first hypothesis is that the brand reputation of the BMWi electric cars is low among the majority of the Chinese consumers. Tan et al. (2014) concur that the reputation of E -cars in China is low due to inadequate awareness among potential consumers. In testing this hypothesis, the study examined product information, brand personality, and brand associations as three main independent variables. These variables hold important data for analysis, which the study used in hypothesis testing. Product Information The analysis of data related to the product information shows that brand perception is relatively low among Chinese E-car consumers. The analysis shows that most respondents 77% can accept E-car with charging period of less than 6 hours while 23% of the respondents can accept E-car with charging period of greater than 6 hours. Lebeau, Lebeau, Mairesse, Macharis, and Mierlo (2013) hold that consumers require E-car that charges within a short duration. Figure 4 illustrates the distribution of frequencies in the percentage form. From the figure, it is apparent that most respondents require E-car, which takes the shortest period possible to charge. Howeve r, BMWi3 takes approximately 6-8 hours to charge fully depending on the charging system (BMW: BMWi3 2015). In this view, only 23% of the respondents can accept a charging period of above 6 hours. This acceptance level shows that the Chinese E-car market only targets 23% of the consumers in the automobile industry. A recent development in the E-car industry aims at reducing the charging period to improve the convenience of E-car (Song Yang 2011). Additionally, the reduction of the cost of charging would enhance the cost-effectiveness of E-car (Li Ouyang 2011). Hence, the study recommends the reduction of the charging period and the cost to increase the consumers of E-car in the Chinese E-care market.  Regarding the shortest mileage, 20.3% of respondents accept E-car that can cover less than 200 km whereas the remaining 79.7% can accept E-car than can cover over 200 km. When the battery is fully charged, E-car can cover a minimum distance of 160 km (BMW: BMWi3 2015). In this case, 16.9% of the respondents accept the current model of BMW. In the aspect of a suitable price for a mid-range E-car, most respondents (82%) think that it costs less than  £300,000. In this view, it evident that the product information is low among the Chinese consumers of E-cars because about 20% of them are aware of the BMWi3 features. Comparative analysis indicates that 82% of respondents consider the price of BMWi3 to be less than  £300,000. Hence, the study recommends BMW to manufacture affordable E-car because most respondents (35.5%) imagine the price range to be between  £110,000 and  £200,000. Product Personality Analysis of the product personality shows that there is still a low brand perception among Chinese E-car consumers. It is evident that the major attributes that respondents associated with E-car are practical, stylish, elegance, environmental friendly, complicated technology, dynamic, eco, and modern. Lebeau et al. (2013) assert that consumers of E-car prefer practical, dynamic, and environmental friendly attributes of BMWi3. Low awareness is evident because a considerable number of potential consumers associate E-car with negative attributes such as complicated technology, elegant, old-fashioned, and not stylish. Sucky and Werner (2011) assert that BMW designed BMWi3 with the objective of not only reducing carbon dioxide emission, but also incorporating dynamic, practical, and modern features, which meet the unique needs of consumers in the automobile industry. Jansson (2011) states that consumers consider eco attribute because they associate it with affordability and safety. Thus, the study recommends BMW to educate consumers to understand features of BMWi3 so that they can associate it with positive attributes. Product Associations Regarding product associations, most respondents (76.5%) associate BMWi3 with people who are averagely successful in life. In this view, the study infers that most respondents consider BMWi3 for people in the middle class. In the aspect of the impression, 25.7% of respondents consider BMWi3 as an eco-car. Mingde and Yixiang (2010) hold that fuel cost is an attribute that consumers consider because they require economical cars. Extrovert, funny, and creative are the leading personalities that respondents associated with BMWi3. In this view, funny, eco, extrovert, creative, and trend are the leading attributes associated with BMWi3. Egbue and Long (2012) argue that negative attributes are barriers that prevent the adoption of E-car in the automobile markets. Therefore, product information and brand personality support the hypothesis that brand information is relatively low among the Chinese consumers. In this view, the study recommends that BMW needs to undertake extensive marketing for consumers to understand the importance of BMWi3 in the automobile industry and associate it with positive status symbols, impressions, and personalities. The Second Hypothesis The second hypothesis stat es that the number of people who are interested in BMWi electric vehicles is considerably small as consumer attitudes towards BMWi brand are low. The following question examines perceived importance of BMWi3 using a scale of 1 to 4, which indicate the importance of added values from ‘not important’ added value to ‘indispensable’ added value. Table 1 shows the distribution of responses, which rate the importance of added values of BMWi3. Analysis of the distribution of perceptions of BMWi3 added values does not reveal any patterns or trends. Table 1 depicts that there is no apparent trend regarding how respondents perceive the importance of the added values of BMWi3. Almost the same proportions of respondents perceive added values as not important and indispensable. For example, most respondents (35%) perceive high degree safety as an important while most respondents (26%) perceive high degree of safety as indispensable. Joshi and Mishra (2011) argue that en hanced awareness of E-car and pollution has made consumers perceive safety and less environmental damage as very important added values of BMWi3. Random distribution of responses is indicative of a low interest in BMWi3 and negative perceptions. Therefore, BMW should undertake extensive marketing and consumer education so that consumers could develop interest in BMWi3 and dispel negative attitudes towards the brand. The Third Hypothesis The third hypothesis assumes that the majority of the aspiring BMWi consumers are concerned about the future of electric-supported BMWi vehicles because of low trust. The analysis supports the hypothesis that the majority of the aspiring BMWi consumers are concerned about the future of electric-supported BMWi vehicles because of low trust. Although 86% of respondents believe in the expertise of BMW, 42% of the respondents doubt the future of BMWi3. The question aimed at establishing the nature of feelings that respondents associated with BMWi3. The r esponses from the respondents indicate that they have both negative and positive feelings. Moreover, 13% and 6% of the respondents associated BMWi3 with negative feelings and unsuccessful sale in future respectively. Thus, the study recommends that BMW should build trust among the Chinese consumers by demonstrating and assuring them about the sustainability of BMWi3 in the automobile industry. The Fourth Hypothesis The fourth hypothesis states that the Chinese consumers cannot associate themselves with any of the BMWI marketing activities because BMW has not reinforced the BMWi brand. Consumer beliefs support the hypothesis that the Chinese consumers cannot associate themselves with any of the BMWI marketing activities because BMW has not reinforced the BMWi brand. From the pie chart (Figure 20), it is evident that a significant proportion of respondents (8%) believe that BMW is not honest in its bid to reduce carbon dioxide emissions. Dodson (2012) avers that automakers normally ad opt green technology as a marketing strategy. Additional 35% of the respondents are unsure whether BMW is honest or not in its objective of reducing carbon dioxide emission. In this view, a third proportion of respondents, which is significant, are unsure about the intentions of BMW in manufacturing E-car. The negative impressions are against the brand strategy of portraying BMWi3 as a normal car in terms of consumption of energy and daily usage. Fundamentally, eco is a negative attribute of BMWi3 while trend is a short-term brand image, and thus, are not in line with the brand strategy of BMW. Hence, BMW should reinforce its brand by providing relevant information to customers through customer care, and thus, enabling customers gain confidence in BMWi3. Conclusion BMW aims to transform consumer behaviours in the automobile industry by introducing green energy brand strategy. The strategy seeks to change consumer behaviours and make them purchase BMWi3, which is a brand of E-car. Ho wever, the green energy brand strategy of BMW faces numerous challenges in the Chinese E-car markets. Evidently, consumer behaviours in the E-car industry are very dynamic in China. Understanding of the dynamics is imperative for BMW to influence consumer behaviours in the Chinese E-car markets. The application of the utility theory, the hierarchy of effects model, and the consumer acquisition process model elucidate brand reputation, brand attitudes, sustainability, and the nature of associations. The analysis of the consumer behaviours using these theories indicates that the brand reputation of BMWi3 is low among the majority of the Chinese consumers. Moreover, the analysis shows that most respondents have negative brand attitudes, believe that BMWi3 is unsustainable, and associate BMWi3 with negative impressions, personalities, and feelings.  In this view, the study recommends BMW to improve its brand by transforming consumer behaviours for them to adopt green technology and be come avid consumers of BMWi3 and related products. The first recommendation is that BMW should educate consumers to understand features of BMWi3 and its importance in the automobile industry. The analysis of beliefs, attitudes, associations, and impressions indicate that most consumers do not understand BMWi3. The second recommendation is that BMW should shorten charging period and improve the cost-effectiveness of BMWi3 because a significant proportion of customers requires affordable eco-car. Given that a considerable proportion of consumers do not trust, the third recommendation is that BMW should focus on building trust among the Chinese consumers by demonstrating and assuring them about the sustainability of BMWi3 in the automobile industry. As the fourth recommendation, BMW should reinforce its brand because a significant number of Chinese consumers do not want to associate with it. References BMW: BMWi3 2015. Web. Creusen, H 2010, ‘The importance of product aspects in c hoice: The influence of demographic characteristics’, Journal of Consumer Marketing, vol. 27, no.1, pp. 26-34. Dodson, B 2012, China fast forward: The technologies, green industries, and innovations driving the mainlands future, John Wiley Sons, London. Egbue, O Long, S 2012, ‘Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions’, Energy Policy, vol. 48, no. 2, pp. 717-729. Ivan, C Penev, A 2012, Chinese consumer attitudes towards the electric vehicle. Web. Jansson, J 2011, ‘Consumer Eco-Innovation Adoption: Assessing Attitudinal Factors and perceived Product Characteristics’, Business Strategy and the Environment, vol. 20, no. 1, pp. 192-210. Joshi, N Mishra, P 2011, ‘Environmentally friendly car: A study of consumer awareness with special reference to Maharashtra State’, Information Management and Business Review, vol. 2, no. 2, pp. 92-98. Lebeau, K, Lebeau, P, Mairesse, O, Machari s, C Mierlo, J 2013, ‘Consumer attitudes towards battery electric vehicles: A large-scale survey’, International Journal of Electric and Hybrid Vehicles, vol. 5, no. 1, pp. 28-41. Li, Z Ouyang, M 2011, ‘The pricing of charging for electric vehicles in China: Dilemma and solution’, Energy, vol. 36, no. 9, pp. 5765-5778. Mingde, C Yixiang, X 2010, ‘Climate protection and motor vehicle regulations: Evaluation of motor vehicle regulations in China in the context of greenhouse gas management’, Natural Resources, vol. 34, no.3, pp. 266-274. Pavlou, P Fygenson, M 2006, ‘Understanding and predicting electronic commerce adoption: An extension of the theory of planned behaviour’, MIS Quarterly, vol. 30, no. 1, pp. 115–143. Pisano, J Duchemin, S 2013, How services can help BMW’s new electric brand to reach sufficient target audience to make business sense. Web. Song, Y Yang, Y 2011, ‘Recent situation and development trend of electric vehicle battery’, Power System and Technology, vol. 4, no. 3, pp. 1-7. Sucky, E Werner, J 2011, Mobility in a globalised world: Economics, engineering, informatics, logistics, and urban planning, University of Bamberg Press, Bamberg. Tan, Q, Wang, M, Deng, Y, Yang, H, Rao, R Zhang, X 2014, ‘The cultivation of electric vehicles market in China: Dilemma and solution’, Sustainability, vol. 6, no. 1, pp. 5493-5511.