Green Energy Brand Strategy Chinese E

Green Energy Brand Strategy Chinese E Introduction In data analysis, the study analysed data obtained from 439 participants, who are Chinese E-car consumers. The study employed Microsoft Excel in the analysis of frequencies and the presentation of data in pie charts and bar graphs.Advertising We will write a custom essay sample on Green Energy Brand Strategy: Chinese E-Car Consumer Behaviour specifically for you for only $16.05 $11/page Learn More Background Information Do you own an E-car? Figure 1 is a bar graph showing the distribution of respondents according to the ownership of the E-car. The figure shows that 8.9% of the respondents own E-car and the remaining 91.1% do not own E-car. Figure 1 Are you interested in purchasing E-car? Figure 2 is a pie chart displaying the proportion of respondents interested in purchasing E-car as 27.7% and those not interested in purchasing E-car as 73.3%. Figure 2Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More When you buy your next car, is E-car one of the options? Figure 3 below shows that the proportion of respondents who would choose E-car as their next option is 68.6% whereas the proportion of respondents who would not choose E-car as their next car is 31.4%. Figure 3 The First Hypothesis What time for the E-car charging can you accept? The respondents provided diverse opinions regarding the charging time of E-car. Out of 439 respondents, 26.2% of respondents indicated that they accept charging period of less than 2 hours and 30.3% of respondents showed that they accept charging period of between 2 and 4 hours. Moreover, 20.5% of respondents accept charging period of between 4 to 6 hours. The remaining portions of the respondents, 14.1%, 5.5%, and 2.7%, accept charging period of 6-8 hours, 8-10 hours, and more than 10 hours respectively. Figure 4Advertising We will write a custom essay sample on Green Energy Brand Strategy: Chinese E-Car Consumer Behaviour specifically for you for only $16.05 $11/page Learn More What is the shortest mileage for the E-car can you accept? Figure 5 below indicates the distribution of responses regarding the shortest mileage that E-car can cover. From the figure, it is apparent that most respondents (29.8%) accept E-car that can cover between 201km and 300 km. Respondents who accept short mileages of less than 100 km and between 101 and 200 km constitute 3.4% and 16.9% respectively. Respondents who require long mileages of 101-200 km, 301-400 km, 401-500 km, and more than 501 km constitute 20.5%, 13.7%, and 15.7% respectively. Figure 5 What price do you think is suitable for an average mid-range E-car like the BMW i3? Figure 6 shows that most respondents (35.5%) think that the suitable price range for a mid-range E-car is between  £110,000 and  £200,000 while 28.9% of the respondents think that the suitable price range for a mid-range E-ca r is between  £210,000 and  £300,000. Respondents who think that the suitable price range for a mid-range E-car is less than  £100,000 constitute 17.5%. Moreover, 12.5%, 3.4%, and 2.1% of respondents think that the suitable price ranges for a mid-range E-car are  £310,000- £400,000,  £410,000- £500,000, and more than  £500,000 correspondingly. Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 6 Brand Personality Which product attribute do you associate with the E-car? To determine the level of awareness of BMWi3, the study asked the respondents about the attributes they associate with E-car. Figure 7 shows that most respondents (5.59%) selected practical as a tribute associated with E-car followed by 4.12% of respondents who selected stylish as an attribute associated with E-car. Elegant and environmental friendly attributes received an equal review as both had 2.65% of customers who associated these attributes with E-car. Complicated technology (2.35%), dynamic (2.06%), eco (0.88%), and modern (1.18%) are other product attributes that respondents associated with E-car. However, some respondents (less than 0.3%) associated E-car with negative attributes such as slow, old-fashioned, and not stylish. Figure 7 Figure 8 below indicates frequencies of positive attributed associated with E-car. Practical is a positive attribute that gained the most frequencies (143). E nvironmental friendly, dynamic, stylish, and modern attributes ranked second, third, fourth, and fifth with 121, 79, 62, and 61 frequencies respectively. Easy to handle and sportive are attributes that have the lowest frequencies of 37 and 21 respectively. Figure 8 Figure 9 shows frequencies of negative product attributes associated with E-car. Complicated technology is a negative attribute that has the most frequencies (88) followed by eco attribute (75) and elegant attribute (45). Slow, old-fashioned, and not stylish are three negative attributes with 1, 2, and 5 frequencies respectively. Figure 9 Product Associations If you consider the BMWi3 as a status symbol, which attribute do you associate the most with it? Figure 10 indicates how respondents rated BMWi3 as a status symbol among the Chinese E-car consumers. From the figure, it is apparent that over three-quarters of respondents (76.5%) consider BMWi3 a status symbol for people who have average lifestyles. Moreover, the fig ure shows that 20.5% and 3% of respondents consider BMWi3 as status symbol for very successful and not successful people respectively. Figure 10 What personalities can you associate with BMWi3? The question provided seven options of personalities, namely, creative, funny, extrovert, honest, eccentric, introvert, and dishonest, for the respondents to choose the ones that associate with BMWi3. From Figure 11, it is evident that creative personality has the most frequencies (270) followed by funny personality (125). Extrovert and honest personalities have frequencies of 100 and 56 respectively. The above personalities are positive personalities that the brand strategy aims to associate with BMWi3. However, respondents associated BMWi3 with negative personalities such as eccentric (56), introvert (36), and dishonest (23). Figure 11 The Second Hypothesis Which added value of E-car such as BMWi do you perceive? Table 1 Values of BMWi3 Perceived Importance Not important Important V ery important Indispensable Total High degree of safety 155 50 102 116 423 Less environment damage 23 66 83 34 206 No fuels costs 38 53 48 74 213 High degree of comfort 61 94 32 22 209 Good acceleration 50 32 35 43 160 High degree of quality 14 60 41 37 152 Know brand 41 21 23 20 105 Good price/quality ratio 31 48 52 59 190 Great product design 25 14 22 33 94 Total 438 438 438 438 1,752 Figure 12 The figure above (Figure 12) shows that most respondents (35%) perceive the high degree of safety as unimportant added value to BMWi3. The figure also shows that 14%, 11%, 9%, and 9% of respondents rated high degree of comfort, good acceleration, know brand, and no fuels respectively as unimportant added values of BMWi3. Figure 13 From Figure 14, 21% and 15% of respondents perceive high degree comfort and less environment damage as important added values of BMWi3. Good price/quality ratio and high degree of safety have equal ratings as 11% of respondents perceived t hem as important. Figure 14 Most respondents perceive a high degree of safety (23%) and less environment damage (19%) as very important added values of BMWi3 (Figure 15). Moreover, the figure also shows that 12% and 11% of respondents perceive good price/quality ratio and no fuel costs as very important added values. The figure below (Figure 15) indicates that most respondents (26%) perceive a high degree of safety as indispensable added value of BMWi3. Other added values that respondents perceive as indispensable are no fuel costs (17%), good price/quality ratio (13%), and good acceleration (10%). Figure 15 The Third Hypothesis Do you have trust in the expertise of BMW, a traditional engineer car manufacturer, in producing E-cars? From the pie chart (Figure 16), it is apparent that 86% of the respondents trust in the expertise of BMW in producing E-cars while the remaining 14% do not trust in the expertise of BMW in producing E-cars. Figure 16 Which feelings do you have when you think of the brand BMWi? From Figure 17, it is apparent that most respondents associate BMWi3 with positive feelings. Fun (14%), curiosity (18%), excitement (9%), liking (14%), trustworthiness (21%), and interest (10%) are all positive feelings that capture the brand strategy of BMW. In contrast, few respondents, namely, lack of interest (1%), unhonesty (3%), confused (2%), and uncertainty (1%), associated BMWi3 with negative feelings. Figure 17 Do you think the BMWi will be successfully sold in the future? Figure 18 The pie chart (Figure 18) indicates that 52% of respondents think that BMW would successfully be sold in future whereas 6% think that it would not be sold. Moreover, the figure shows that 42% of respondents are unsure whether BMW would be sold successfully or not. The Fourth Hypothesis Do you believe that the BMW is honestly interested in reducing CO2 emissions to be environmental friendly? The pie chart below (Figure 19) indicates that 57% of respondents believe tha t BMW is really honesty in manufacturing E-car to reduce CO2 emissions while 35% are unsure about the motive of BMWi3. Moreover, 8% of respondents hold that BMW has no intention of reducing CO2. Figure 19 Which impression do you associate with the BMWi3? Figure 20 indicates frequencies of impressions associated with the BMWi3. From the table, it is evident that 25.7% of respondents associate BMWi3 with eco-car while 19.4% of respondents associated it with trend. 14.1%, 1.03%, 9.1%, and 6.8% of respondents associated BMWi3 with business, family, sport, and luxury respectively. However, 14.6% of the respondents do not associate BMWi3 with anything. Figure 20 Discussion Background Information The background data effectively describe purchasing behaviours of customers because they indicate ownership of E-car, interest in purchasing, and options for their car of choice. According to Creusen (2010), demographic attributes are central to the understanding of consumer behaviours because t heir ability to purchase certain products. From the background information, the study infers that 8.9% of the respondents own E-car, 27.7% are interested in purchasing E-car in future, and 68.6% would consider purchasing E-car as their next car. Pavlou and Fygenson (2006) argue that change in consumer behaviour is a gradual process that is dependent on awareness. Such a trend of increasing percentages indicates that there is an impending shift in the purchasing behaviour from normal cars to E-cars. Increased awareness of environmental problems caused by the use of fossil fuels has changed consumer attitudes and behaviours of Chinese consumers (Ivan Penev 2012). In this view, the background information indicates that there is a progressive acceptance of E-car among the Chinese consumers. The First Hypothesis The first hypothesis is that the brand reputation of the BMWi electric cars is low among the majority of the Chinese consumers. Tan et al. (2014) concur that the reputation of E -cars in China is low due to inadequate awareness among potential consumers. In testing this hypothesis, the study examined product information, brand personality, and brand associations as three main independent variables. These variables hold important data for analysis, which the study used in hypothesis testing. Product Information The analysis of data related to the product information shows that brand perception is relatively low among Chinese E-car consumers. The analysis shows that most respondents 77% can accept E-car with charging period of less than 6 hours while 23% of the respondents can accept E-car with charging period of greater than 6 hours. Lebeau, Lebeau, Mairesse, Macharis, and Mierlo (2013) hold that consumers require E-car that charges within a short duration. Figure 4 illustrates the distribution of frequencies in the percentage form. From the figure, it is apparent that most respondents require E-car, which takes the shortest period possible to charge. Howeve r, BMWi3 takes approximately 6-8 hours to charge fully depending on the charging system (BMW: BMWi3 2015). In this view, only 23% of the respondents can accept a charging period of above 6 hours. This acceptance level shows that the Chinese E-car market only targets 23% of the consumers in the automobile industry. A recent development in the E-car industry aims at reducing the charging period to improve the convenience of E-car (Song Yang 2011). Additionally, the reduction of the cost of charging would enhance the cost-effectiveness of E-car (Li Ouyang 2011). Hence, the study recommends the reduction of the charging period and the cost to increase the consumers of E-car in the Chinese E-care market.  Regarding the shortest mileage, 20.3% of respondents accept E-car that can cover less than 200 km whereas the remaining 79.7% can accept E-car than can cover over 200 km. When the battery is fully charged, E-car can cover a minimum distance of 160 km (BMW: BMWi3 2015). In this case, 16.9% of the respondents accept the current model of BMW. In the aspect of a suitable price for a mid-range E-car, most respondents (82%) think that it costs less than  £300,000. In this view, it evident that the product information is low among the Chinese consumers of E-cars because about 20% of them are aware of the BMWi3 features. Comparative analysis indicates that 82% of respondents consider the price of BMWi3 to be less than  £300,000. Hence, the study recommends BMW to manufacture affordable E-car because most respondents (35.5%) imagine the price range to be between  £110,000 and  £200,000. Product Personality Analysis of the product personality shows that there is still a low brand perception among Chinese E-car consumers. It is evident that the major attributes that respondents associated with E-car are practical, stylish, elegance, environmental friendly, complicated technology, dynamic, eco, and modern. Lebeau et al. (2013) assert that consumers of E-car prefer practical, dynamic, and environmental friendly attributes of BMWi3. Low awareness is evident because a considerable number of potential consumers associate E-car with negative attributes such as complicated technology, elegant, old-fashioned, and not stylish. Sucky and Werner (2011) assert that BMW designed BMWi3 with the objective of not only reducing carbon dioxide emission, but also incorporating dynamic, practical, and modern features, which meet the unique needs of consumers in the automobile industry. Jansson (2011) states that consumers consider eco attribute because they associate it with affordability and safety. Thus, the study recommends BMW to educate consumers to understand features of BMWi3 so that they can associate it with positive attributes. Product Associations Regarding product associations, most respondents (76.5%) associate BMWi3 with people who are averagely successful in life. In this view, the study infers that most respondents consider BMWi3 for people in the middle class. In the aspect of the impression, 25.7% of respondents consider BMWi3 as an eco-car. Mingde and Yixiang (2010) hold that fuel cost is an attribute that consumers consider because they require economical cars. Extrovert, funny, and creative are the leading personalities that respondents associated with BMWi3. In this view, funny, eco, extrovert, creative, and trend are the leading attributes associated with BMWi3. Egbue and Long (2012) argue that negative attributes are barriers that prevent the adoption of E-car in the automobile markets. Therefore, product information and brand personality support the hypothesis that brand information is relatively low among the Chinese consumers. In this view, the study recommends that BMW needs to undertake extensive marketing for consumers to understand the importance of BMWi3 in the automobile industry and associate it with positive status symbols, impressions, and personalities. The Second Hypothesis The second hypothesis stat es that the number of people who are interested in BMWi electric vehicles is considerably small as consumer attitudes towards BMWi brand are low. The following question examines perceived importance of BMWi3 using a scale of 1 to 4, which indicate the importance of added values from ‘not important’ added value to ‘indispensable’ added value. Table 1 shows the distribution of responses, which rate the importance of added values of BMWi3. Analysis of the distribution of perceptions of BMWi3 added values does not reveal any patterns or trends. Table 1 depicts that there is no apparent trend regarding how respondents perceive the importance of the added values of BMWi3. Almost the same proportions of respondents perceive added values as not important and indispensable. For example, most respondents (35%) perceive high degree safety as an important while most respondents (26%) perceive high degree of safety as indispensable. Joshi and Mishra (2011) argue that en hanced awareness of E-car and pollution has made consumers perceive safety and less environmental damage as very important added values of BMWi3. Random distribution of responses is indicative of a low interest in BMWi3 and negative perceptions. Therefore, BMW should undertake extensive marketing and consumer education so that consumers could develop interest in BMWi3 and dispel negative attitudes towards the brand. The Third Hypothesis The third hypothesis assumes that the majority of the aspiring BMWi consumers are concerned about the future of electric-supported BMWi vehicles because of low trust. The analysis supports the hypothesis that the majority of the aspiring BMWi consumers are concerned about the future of electric-supported BMWi vehicles because of low trust. Although 86% of respondents believe in the expertise of BMW, 42% of the respondents doubt the future of BMWi3. The question aimed at establishing the nature of feelings that respondents associated with BMWi3. The r esponses from the respondents indicate that they have both negative and positive feelings. Moreover, 13% and 6% of the respondents associated BMWi3 with negative feelings and unsuccessful sale in future respectively. Thus, the study recommends that BMW should build trust among the Chinese consumers by demonstrating and assuring them about the sustainability of BMWi3 in the automobile industry. The Fourth Hypothesis The fourth hypothesis states that the Chinese consumers cannot associate themselves with any of the BMWI marketing activities because BMW has not reinforced the BMWi brand. Consumer beliefs support the hypothesis that the Chinese consumers cannot associate themselves with any of the BMWI marketing activities because BMW has not reinforced the BMWi brand. From the pie chart (Figure 20), it is evident that a significant proportion of respondents (8%) believe that BMW is not honest in its bid to reduce carbon dioxide emissions. Dodson (2012) avers that automakers normally ad opt green technology as a marketing strategy. Additional 35% of the respondents are unsure whether BMW is honest or not in its objective of reducing carbon dioxide emission. In this view, a third proportion of respondents, which is significant, are unsure about the intentions of BMW in manufacturing E-car. The negative impressions are against the brand strategy of portraying BMWi3 as a normal car in terms of consumption of energy and daily usage. Fundamentally, eco is a negative attribute of BMWi3 while trend is a short-term brand image, and thus, are not in line with the brand strategy of BMW. Hence, BMW should reinforce its brand by providing relevant information to customers through customer care, and thus, enabling customers gain confidence in BMWi3. Conclusion BMW aims to transform consumer behaviours in the automobile industry by introducing green energy brand strategy. The strategy seeks to change consumer behaviours and make them purchase BMWi3, which is a brand of E-car. Ho wever, the green energy brand strategy of BMW faces numerous challenges in the Chinese E-car markets. Evidently, consumer behaviours in the E-car industry are very dynamic in China. Understanding of the dynamics is imperative for BMW to influence consumer behaviours in the Chinese E-car markets. The application of the utility theory, the hierarchy of effects model, and the consumer acquisition process model elucidate brand reputation, brand attitudes, sustainability, and the nature of associations. The analysis of the consumer behaviours using these theories indicates that the brand reputation of BMWi3 is low among the majority of the Chinese consumers. Moreover, the analysis shows that most respondents have negative brand attitudes, believe that BMWi3 is unsustainable, and associate BMWi3 with negative impressions, personalities, and feelings.  In this view, the study recommends BMW to improve its brand by transforming consumer behaviours for them to adopt green technology and be come avid consumers of BMWi3 and related products. The first recommendation is that BMW should educate consumers to understand features of BMWi3 and its importance in the automobile industry. The analysis of beliefs, attitudes, associations, and impressions indicate that most consumers do not understand BMWi3. The second recommendation is that BMW should shorten charging period and improve the cost-effectiveness of BMWi3 because a significant proportion of customers requires affordable eco-car. Given that a considerable proportion of consumers do not trust, the third recommendation is that BMW should focus on building trust among the Chinese consumers by demonstrating and assuring them about the sustainability of BMWi3 in the automobile industry. As the fourth recommendation, BMW should reinforce its brand because a significant number of Chinese consumers do not want to associate with it. References BMW: BMWi3 2015. Web. Creusen, H 2010, ‘The importance of product aspects in c hoice: The influence of demographic characteristics’, Journal of Consumer Marketing, vol. 27, no.1, pp. 26-34. Dodson, B 2012, China fast forward: The technologies, green industries, and innovations driving the mainlands future, John Wiley Sons, London. Egbue, O Long, S 2012, ‘Barriers to widespread adoption of electric vehicles: An analysis of consumer attitudes and perceptions’, Energy Policy, vol. 48, no. 2, pp. 717-729. Ivan, C Penev, A 2012, Chinese consumer attitudes towards the electric vehicle. Web. Jansson, J 2011, ‘Consumer Eco-Innovation Adoption: Assessing Attitudinal Factors and perceived Product Characteristics’, Business Strategy and the Environment, vol. 20, no. 1, pp. 192-210. Joshi, N Mishra, P 2011, ‘Environmentally friendly car: A study of consumer awareness with special reference to Maharashtra State’, Information Management and Business Review, vol. 2, no. 2, pp. 92-98. Lebeau, K, Lebeau, P, Mairesse, O, Machari s, C Mierlo, J 2013, ‘Consumer attitudes towards battery electric vehicles: A large-scale survey’, International Journal of Electric and Hybrid Vehicles, vol. 5, no. 1, pp. 28-41. Li, Z Ouyang, M 2011, ‘The pricing of charging for electric vehicles in China: Dilemma and solution’, Energy, vol. 36, no. 9, pp. 5765-5778. Mingde, C Yixiang, X 2010, ‘Climate protection and motor vehicle regulations: Evaluation of motor vehicle regulations in China in the context of greenhouse gas management’, Natural Resources, vol. 34, no.3, pp. 266-274. Pavlou, P Fygenson, M 2006, ‘Understanding and predicting electronic commerce adoption: An extension of the theory of planned behaviour’, MIS Quarterly, vol. 30, no. 1, pp. 115–143. Pisano, J Duchemin, S 2013, How services can help BMW’s new electric brand to reach sufficient target audience to make business sense. Web. Song, Y Yang, Y 2011, ‘Recent situation and development trend of electric vehicle battery’, Power System and Technology, vol. 4, no. 3, pp. 1-7. Sucky, E Werner, J 2011, Mobility in a globalised world: Economics, engineering, informatics, logistics, and urban planning, University of Bamberg Press, Bamberg. Tan, Q, Wang, M, Deng, Y, Yang, H, Rao, R Zhang, X 2014, ‘The cultivation of electric vehicles market in China: Dilemma and solution’, Sustainability, vol. 6, no. 1, pp. 5493-5511.

Cyber bullying(Argumentative Paper) Research Paper

Cyber bullying(Argumentative ) - Research Paper Example Insecurity issues have in turn sparked far reaching implications to the users. In particularly, insecurity issues in information technology have been closely associated with internet usability. This comes when the usefulness of internet cannot be presently overemphasized. It is for this reason that information technology and security issues become critical. Important, though, have been the concerns on how to address these forms of insecurity. The aspect on information technology that is paramount to this discussion is cyber bullying. Cyberbullying has been known to affect mostly the youth especially of school going age and partly adults who often use internet and mobile phones for communication purposes. As research would have it, cyberbullying has been said to vary with age. However, one thing that remains unclear is whether gender affects cyberbullying. This paper seeks to find out if actually gender is a factor as far as cyberbulling is concerns. The paper approaches this topic si ng different points of views as pointed out by a number of researchers. It involves controversy and issues opposing viewpoints of different researchers to this topic. Background information Cyber bullying has emerged to be the newest platform on which the youths are increasingly abusing each other According to (Hopeline 73). The more concerning issue is that there are currently no appropriate techniques that intervene for cyber bullying despite large numbers of kids who access the information technologies. Internet and cell phone communications have been cited as tools for Cyber bullying. According to Hopline, what appalls even more is that Cyber bullying occurs during kids’ class time. Hopline cites that cyber bullying has far reaching implications on kids, so that the victims (kids) of cyber bullying only feel safe when in their bedrooms. According to Hopline, it does not under all circumstances hold that cyber bullying causes physical harm. However, cyber bullying is mostl y associated with causation of harmful emotional fallout which may cumulate to other gar reaching consequences. Hopeline cites an example of Megan Meier; the girl aged 13 who committed suicide after belittlement by a hacker (her mother’s friend) that posed on MySpace as a boy aged 16 years. Hopline acknowledges that peer to peer cyber bullying is the most rampant, but its implications are not so severe. Effective curbing of cyber bullying would entail instilling of ethical morals among the youth, which will help them suit to information technologies. Hopline argues that there can be no an over-reactive approach as parents barring their kids from accessing technology in attempt to curb cyber bullying. Hopline suggests that an appropriate ramification procedure would entail the parents convening to open meetings, where then the parents can share and appropriately advice their kids on cyber bullying. Parents should be tactical so to dispel rebellion from their kids. Parents shou ld not ignore the fact that all have under high risks of cyber bullying; terms such as ‘some kids are immune’ should not exist since all are sensitive to belittlement. Other intervention techniques should encompass teaching the kids on the importance of respect. In the case where kids are cyber-bullied, appropriate intervention procedures should be followed before the situation gets out of hand. It is factual that kids are major victims of cyber bullying. It is

Generation Gap Essay Example | Topics and Well Written Essays - 750 words

Generation Gap - Essay Example One can easily identify that the theme of socio-cultural alienation faced by elderly citizens is still a burning issue in the mainstream society. Thesis statement: In the short story A Rose for Emily by William Faulkner, the narrator’s point of view, symbolism and irony reveal/ support/ emphasize the theme of alienation in the mainstream society. In this essay, the literary elements like the narrator’s point of view, symbolism and irony are made use to prove that the same reveal/ support/ emphasize the short story’s theme. The narrator’s point of view In the short story, the narrator’s point of view is linked with the new generation’s attitude towards Emily Grierson. From a different angle of view, the writer makes use of the narrator as a medium to expose the attitude of the new generation towards elderly citizens, especially the womenfolk. One can see that the narrator does not hesitate to attend Emily’s funeral and this proves the n arrator’s empathetic attitude towards the marginalized individuals in the society. At the same time, the narrator does not try to reveal his sympathetic attitude towards Emily Grierson. Instead, the narrator leads the readers towards the circumstances which forced Emily to lead a secluded life. The writer makes use of a fictional county to unmask the tragic story. Within this context, narrator’s point of view is important because the same can be extended to a wider context. For instance, the problem of socio-cultural exclusion faced by Emily is applicable to the wider context of elderly citizens in the society. As pointed out, the narrator’s role in the story is not to produce sympathy towards Emily. Instead, the narrator’s point of view is symbolic of the wide gap between the old and the new generation. In the short story, the narrator symbolizes the new generation in the society, and the writer makes use of the narrator to expose the difference in attit ude towards change. In short, the narrator’s point of view mirrors the writer’s point of view, i.e. empathy towards the marginalized individuals in the society. Symbolism The problems faced by Emily Grierson and her father Mr. Grierson, are symbolic of problems faced by the elderly citizens who are not ready to change. Shmoop stated that, â€Å"This Faulkner classic shows us the process by which human beings become isolated by their families, by their community, by tradition, by law, by the past, and by their own actions and choices† (7). For instance, Mr. Grierson considered that the youngsters in the society are not suitable for his daughter. This negative attitude eventually led his daughter to face alienation and socio-cultural exclusion in the society. Besides, Emily was deeply influenced by her father’s character and she refused to marry. Later, those who lived in Jefferson began to consider that Emily will find out a suitable youngster. But she did not try to do so because she was so proud about her ancestral lineage. In the end, Emily was forced to face social and cultural exclusion because she was not ready to change. Besides, Emily’s housekeeper/servant was her one and only link with the society. One can see that Emily’s pathetic life and her tragic end are symbolic of the aftereffect of her negative attitude towards change. From a different angle of view, Emily’s father did not allow her to marry and this accelerated her socio-cultural exclusion. On the other side, Emily did not try to be within the mainstream society and was forced to face the consequences. She did not try to develop cordial relationship with her neighbors. Instead, she depended upon her servant and this attitude forced her to shrink herself into her private circle. When she became older, no one other than her servant was there to help her.

Pucks Mischief Essay Example for Free

Pucks Mischief Essay Puck may be mischievous, but he is not cruel or evil. Do you agree? I agree to a large extent that; although Puck may be mischievous and playful, it does not mean that he is inherently cruel and evil. Mischievousness, implies a sort of roguish fondness for trickery and pranks, this however does not necessarily dictate that Puck is evil at heart. At the outset, the first impression the audience receives of Puck is that of a merry prankster and not a hard-hearted plotter who wishes ill. The first fairy the audience meets describes Puck as a shrewd and knavish sprite referring directly to his mischievous spirit. The fairy describes Pucks pranks of making the drink to bear no barm and Puck himself talks about how he jest[s] to Oberon, and make[s] him smile and even pretends to be a stool only to disappear when one wants to sit; all of which though they may sometimes be unkind, do not mean any serious harm. Thus from the beginning, Shakespeare creates the impression of a character that delights in mischief, but does not go out of his way to harm people. Though Puck catalyses the conflict between the lovers, it is not because of evil intent that he does this. In fact if anyone should be deemed cruel or evil in A Midsummer Nights Dream, it should be Oberon. As it was due to carrying out Oberons orders, Puck caused the confusion amongst the lovers seen in Act 3 Scene 2. It is doubtless that Puck was indeed the one who anoint[s] Lysanders eyes instead of Demetrius, causing Lysander to pursue Helena to honour [her] and be [her] knight, creating a tangle of lovers when all four finally meet in Act 3 Scene 2. However, he does this obliviously, as seen in how he later admits that he had mistook Lysander for Demetrius because Oberon identified Demetrius by the Athenian garments he hath on. Thus going to show that he had no intention of causing the trouble he did. Additionally, he is willing to make amends for the trouble he has caused, showing that he meant no permanent harm. After finding out that he had laid the love juice on some true-loves sight causing a true love [to] turnd false, by causing Lysander to fall for Helena, he immediately commits himself to being swifter than an arrow from tartars bow in searching for Helena to make things right. Later he honestly admits his mistake to Oberon, pleading Oberon King of shadows to believe [him that he] mistook. Thus by willingly admitting his mistake and swiftly making amends, Puck shows that he had no intent to harm the lovers at all, shedding light on his character that he is not intrinsically evil. Furthermore, Puck shows compassion for the lovers in his actions, revealing a somewhat unexpected benevolent nature. This is seen when he mistakes Lysanders reason for sleeping so far from Hermia as lack[ing]-love and courtesy. He echoes similar sentiments when he comments that Cupid is a knavish lad, Thus to make poor females mad at the end of all the chaos of Act 3 Scene 2. Similarly, although Puck leads Demetrius and Lysander Up and down, up and down, seeming to goad them, he does so for good reason- in order to lead them away from each other to prevent a fight. Hence through these instances, Puck shows himself to be even less of the hot-headed mischief maker. However, Puck does show a streak of cruelty in his dealings with the craftsmen. His attitude to the craftsmen and Bottom in particular is scornful, calling them the shallowest thicksin of that barren sort. This conflicts with the audiences previous encounters with the craftsmen, which though show them to be shallow they are certainly not barren, and The Most Lamentable Comedy and Most Cruel Death of Pyramus and Thisbe they persevered in practicing is proof of this. Thus Puck comes across here as very caustic and snide, which may lead the audience to think of him as a wicked character. He even gloats to Oberon about how he had An asss noll fixed on Bottoms head, which reveals a certain malicious streak in him. Nonetheless, Pucks conclusion of the play emphasizes that he means no ill will. In his closing statement, he says to the audience that If you pardon, we shall amend, for he is an honest Puck. Highlighting yet again that although he may delight in and make a sport out of mischief, he means no real injury, for he is no cruel fairy.

Areoplane Essay -- History, Inventions

Ratigan 1 The Airplane A cold breeze blows across the sand, and two men unknowingly about to make history. The men are Wilbur and Orville Wright. December 17, 1903 was the day and a mere five people were here to witness the historical feat(Brown 22). The invention of the airplane changed the way of life in many good ways but in bad ways as well. The Wright brothers were always interested in flight. As children their interest in flight was sparked by a toy rubber band helicopter their father gave them(Rinard 16). The boys attended a public school in Cedar Rapids( Brown, 20). Wilbur and Orville were the only members of their family who did not go to college( Brown 21). Instead the two of them opened a bicycle shop still keeping their interest in flight an understudy. The flight was not just a one day miracle. The brothers failed over fifty times, and never giving up trying everything possible until they finally their years of failure changed. The plane was not patented until January 22, 1904(Brown 22). First planes were far from high quality compared to planes of today. The propeller blades were made of wood and had a steel frame(Nahum 30). Yet to the technology of the time the invention was miraculous. Before this people could only be in the air for short limited time. Gliders and hot air balloons were the main way of flight. Many attempts had been made to fly with control somewhat like a bird. The Wright brothers plane gave the world the features of control and precision. The Wright brothers did not receive the instant fame which was definitely apparent. In fact many did not believe that the flight took place. Wilbur and Orville fin... ...the fastest plane the SR-71 flew at two thousand one hundred ninety three miles per hour(â€Å"Facts about Airplanes†). Passenger airlines The Airplane Ratigan 4 have affected the everyday person. By enabling them to fly from long areas instead of driving or riding in a train. The Boeing 737 weighs in at one hundred fifty thousands pounds(â€Å"Facts about Planes†). Boeing came about in 1970 and as made flying much more affordable(Nahum 35). Airplanes have through our history have changed the world. In so many good ways that can not be expressed in words, by bringing troops to safety to taking supplies to those in need. The worst is remembered the best like 9/11 or the planes that go down with passengers aboard. So many cases of bad experiences have occurred that maybe the world would be a better place without the airplane.

Creative Writing: Continue the Story of “The Other Time” by Peter Appleton

Creative Writing : The Journalist’s visit Continue the story (The other time, by Peter Appleton) †¦ â€Å"Yes. † she answered blankly. At first sight, the man standing in front of her wasn’t impressive, nor a surprise. â€Å"Hum, yes uhm, my name is Scoop, Scoop Appleton. And, uhm, I am here as a journalist from the Sunday Blare. You see, we find your†¦ story†¦ very intriguing, interesting. I am sure you have had other people come and ask you for details, but we are extremely serious in this relevant loss and we know that for you†¦Ã¢â‚¬  â€Å"What. That it’s horrible for me? That I should want to kill the judges? That I should want fight my sadness by shouting injustice?! Look. Talking drama will not change a thing. Your offer does not interest me†¦Ã¢â‚¬  She said this staying calm and not caring but still with an incredible force in her voice. Scoop was still under shock of her beauty and character. He only managed to get a few words working their way out of his mind. â€Å"Yes I understand, but I am sure our offer will cover the emotional difficulty this would imply†¦Ã¢â‚¬  â€Å"Paul is dead. That’s basically it. Your money will not get him back, and I don’t see how your article will be beneficial for me or change other’s point of view. † â€Å"It must be hard to be like this on your own now. We can help you to have an easier time. We know that it is during mourning that people need some help, support. And we can give you that. We think people need to know the truth, the injustice here. This might change everything! All we want is your story† â€Å"We surely have never been rich, and now I need money more than ever. But I am not interested in your money. † She said firmly. Surely she has her principles, Scoop thought, but her loss must be raging inside her. â€Å"We understand. We know it must be hard for you. But we are not looking for problems. We think you are an intelligent woman who has the right to be heard. I’m sure your husband was a good man, and your life must have been lovely in your lovely home†¦Ã¢â‚¬  He could see from where he was standing that the furniture inside was neat and classical. No particular style elements, just a random English house like any, maybe even neater than the rest. â€Å"Let’s not stay standing here if you’re planning to talk a lot. She suddenly added, interrupting him in his maybe-too-obvious peaking. Scoop, shaken up by the surprising invitation calmly followed her. He could hear that behind the hard side she was showing, there was maybe a desperate need to talk, to have a human contact. He tried to grasp as many details as he could, walking towards the lounge area. â€Å"Sit here, Ià ¢â‚¬â„¢ll make some tea† She said calmly, walking to the little kitchen bloc. There was nearly a friendly tone in her voice. But Scoop tried to stay in his professional attitude, even if he seemed more clumsy than at ease. Sitting down, he noticed how this sitting chair had used fabric. This must be someone’s chair. Maybe it was her husband’s. He could picture the man sitting here, resting after a hard day of work, while she would be making dinner for her love. The few words she had said about her husband had made it clear to Scoop that she loves him, that he had been a good husband. There seemed to be a special light coming in the house. A warm, orangy light, giving a cozy home feeling. But also a feeling like the one you get when you’re in your grandparent’s old home, after they have left the world. A feeling of silent memories, of peace but also of emptiness. â€Å"Mrs. Rhiannon. It’s important that you understand that we do not seek for drama. We don’t want do abuse your story or your name in any way. We just consider your loss as a relevant tragedy and want to understand at best what kind of man your husband was. † â€Å"Yes. Surely I understand Mr. Appleton† she said, sitting down with two cups of tea in the opposite chair. Scoop was surprised she had remembered his name. â€Å"But you see, I don’t want any more fuss. Some things will just remain as they are. My man was a good man. I have learnt a lot from him. And one thing his personality has taught me is that there’s no need to do something un-useful. And I think causing another stir will only make me and you loose credibility and respect. I am sad, but I don’t want anger words to be shown as my story. He was a good man, we had plans, we had a future. But things happened and now it’s all changed. And I’ll just have to adapt. † â€Å"But telling your story will make people reconsider the trial. Maybe this could change the country’s legal system and stop injustice from happening! â€Å"I don’t think there is a problem in our legal system. I don’t think we will make anything better by showing a picture of me looking at his picture and tell how devastated I am now. One of the only things I still have is my pride. And as a principle, drama would not make me or my husband proud of myself. † â€Å"Ok, I understand Mrs. Evans. â⠂¬  He noticed the way she looked at her husband’s picture hanging on top of the chimney. It was like he was still there to watch her. Everything in the room was tidy and clean. She must have made time pass by cleaning up everything. He could see though that there was an unusually big pile of papers on the corner of the desk behind her seat. Maybe she had been busy organizing some things, a job or maybe a closer investigation on the case†¦ â€Å"I was wondering Mrs. Evans, if you don’t mind telling. How has it been for you since, uhm, since Mr. Evans’ uhm, departure. Do you know what really happened? Why there was a fight? † â€Å"I have to say, I have mostly stayed here since. I don’t like the way people look at me now. They think my husband was a violent psychopath. But I don’t blame them, they didn’t know him and they don’t know what happened, but nor do I really. I think it’s all in the past and that I should start moving forward now. When I’ll start my new job things will get going again. † Scoop could feel this was coming to an end. He wasn’t going to hear much more. But he still had so many questions. And his boss would hate him to not get a story back. â€Å"So, thank you for the offer, but no matter what amount of money, I just don’t want a story about me. Thank you for coming by. † â€Å"It was a pleasure Mrs. † He said standing up. He had been so attentive for every little detail that he hadn’t even touched his cup of tea. When she took the cups back to the kitchen, he saw that there was a distinctive ring mark on her annular but no ring to be seen. â€Å"I don’t mean to be intrusive Mrs. Evans, but what have you decided to do with your wedding ring? I can see you took it off†¦Ã¢â‚¬  â€Å"Uhm, that was when I was washing the dishes. Yes. Uhm. And then you rang at my door. So uhm, yes. † He could see how uncomfortable she suddenly was. Maybe she had had to sell it to get some living money. It must be a sensitive subject anyway. â€Å"Oh yes of course. Thank you again for letting me in. But you know that if any time you change your mind, we are the first you can trust! † â€Å"Right, right. † She said with the same not blank but not curious tone she had when she opened the door. Clearly talking in the entrance made her somewhat emotion-less. She still had some suspicions about the press, Scoop thought. Suddenly his eyes caught something on his way out. Above the mantel, hanging on the wall in the hall, there was a tiny gold box with blue velvet inside and a gold, shiny medal. He turned around to ask her while pointing at the shiny thing. â€Å"What is this beautiful metal? Did you win it? Was it your husband’s? What did he get it for? † He asked, maybe with a little too much enthusiasm. â€Å"Oh that. They pinned that on him the other time he killed a man. † Scoop was speechless. She walked him to the door, said another goodbye and closed it. For her he had been quite a revelation. He wasn’t so talky and intrusive as the others. And he left her space to be human, not just a drama storyteller. Now she wasn’t going to tell anything, but she could see he had an eye for detail, unlike some others. She’d have to keep the story well hidden to not get any more fuss. And she’d start by taking of the medal. The one reminder for how things had started to go bad for Paul. He was too nice to kill when he left. And war had made him go very far away from who he used to be. If only he was still sitting on his chair, as he used to. He was still walking at the same speed to his car, and just couldn’t stop wondering, how much there is behind this whole story. He was now very intrigued. The intelligent irony, the pride, the strength of the beautiful queen had fully fascinated him. He felt a sudden need to find more about her. She looked strict but still so naturally smashing. He could see she was trying to hide she was having a hard time accepting the death. By keeping the photos, the seats, the medal exactly as it was before, she has to face it each day, alone. As if she was waiting for him to come back. But she knew. Her eyes, as beautiful as they were had been crying and her ring had been taken off. And there was her intelligence, her rationality that had stroked him too. She knew what was best to do. That’s why she hadn’t accepted their offer. He was now sitting in his car, looking at the house. He would have to go soon, he knew she’d watch him leave. But something was just making him stay, he felt the need to wait a bit, as if waking up fro a dream. The house was simple but very tidy, she took good care of it. But she must be feeling lonely, vulnerable, with no family, no surroundings and no people to be there for her, even though she seemed so loving. The love with her husband must have been strong, from her reaction in court. But Scoop was thinking there must have been something he or she was hiding. A good man wouldn’t suddenly have killed another because of alcohol, he had fought for our country! But maybe that was the problem. Maybe killing men there had changed his way of living, being, seeing things and people†¦ But this will be something for which he’ll have to dig deep to find the answer. Will she one day change, get on with her life, tell her story? How is she going to live? She seems so out of this world. Her beauty, her strength, her voice,†¦ so surnatural and oh so enchanting! He could see the lace curtains move up, it was time for him to leave. He didn’t want to scare her forever. She might always cal back. One thing for sure is that there was a lot more to find out about Mr. Evans. M. P.

Crystal Definition, Examples, and Common Types

A crystal consists of matter that is formed from an ordered arrangement of atoms, molecules, or ions. The lattice that forms extends out in three dimensions. Because there are repeated units, crystals have recognizable structures. Large crystals display flat regions (faces) and well-defined angles. Crystals with obvious flat faces are called euhedral crystals, while those lacking defined faces are called anhedral crystals. Crystals consisting of ordered arrays of atoms that arent always periodic are called quasicrystals. The word crystal comes from the Ancient Greek word krustallos, which means both rock crystal and ice. The scientific study of crystals is called crystallography. Examples Examples of everyday materials you encounter as crystals are table salt (sodium chloride or halite crystals), sugar (sucrose), and snowflakes. Many gemstones are crystals, including quartz and diamond. There are also many materials that resemble crystals but are actually polycrystals. Polycrystals form when microscopic crystals fuse together to form a solid. These materials do not consist of ordered lattices. Examples of polycrystals include ice, many metal samples, and ceramics. Even less structure is displayed by amorphous solids, which have disordered internal structure. An example of an amorphous solid is glass, which may resemble a crystal when faceted, yet isnt one. Chemical Bonds The types of chemical bonds formed between atoms or groups of atoms in crystals depend on their size and electronegativity. There are four categories of crystals as grouped by their bonding: Covalent Crystals: Atoms in covalent crystals are linked by covalent bonds. Pure nonmetals form covalent crystals (e.g., diamond) as do covalent compounds (e.g., zinc sulfide).Molecular Crystals: Entire molecules are bonded to each other in an organized manner. A good example is a sugar crystal, which contains sucrose molecules.Metallic Crystals: Metals often form metallic crystals, where some of the valence electrons are free to move throughout the lattice. Iron, for example, can form different metallic crystals.Ionic Crystals: Electrostatic forces form ionic bonds. A classic example is a halite or salt crystal. Crystal Lattices There are seven systems of crystal structures, which are also called  lattices  or space lattices: Cubic or Isometric: This shape includes octahedrons and dodecahedrons as well as cubes.Tetragonal: These crystals form prisms and double pyramids. The structure is like a cubic crystal, except one axis is longer than the other.Orthorhombic: These are rhombic prisms and dipyramids that resemble tetragons but without square cross-sections.Hexagonal: Six-sided prisms with a hexagon cross section.Trigonal: These crystals have a three-fold axis.Triclinic: Triclinic crystals tend not to be symmetrical.Monoclinic: These crystals resemble skewed tetragonal shapes. Lattices may have one lattice point per cell or more than one, yielding a total of 14 Bravais crystal lattice types. Bravais lattices, named for physicist and crystallographer Auguste Bravais, describe the three-dimensional array made by a set of discrete points. A substance may form more than one crystal lattice. For example, water can form hexagonal ice (such as snowflakes), cubic ice, and rhombohedral ice. It can also form amorphous ice. Carbon can form diamond (cubic lattice) and graphite (hexagonal lattice.) How Crystals Form The process of forming a crystal is called crystallization. Crystallization commonly occurs when a solid crystal grows from a liquid or solution. As a hot solution cools or a saturated solution evaporates, particles draw close enough for chemical bonds to form. Crystals can also form from deposition directly from the gas phase. Liquid crystals possess particles oriented in an organized manner, like solid crystals, yet are able to flow.